Celebrate 25 Years of
Pokémon!

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Katy Perry

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Post Malone

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J Balvin

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Latest News

Celebrate throughout June with exciting themed events celebrating the Unova region and the world of Pokémon!
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Welcome to Unova, a region rich in cultural diversity, thriving cities, and thrilling entertainment.
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In the shadow of Zekrom!
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Celebrate Unova with the region's first partner Pokémon—smart Snivy, toasty Tepig, and adorable Oshawott.
WHAT'S YOUR

Pokémon Story?

Share your favorite Pokémon memories on Instagram and Twitter using
#Pokemon25!
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POKÉMON 25 PRODUCTS

Get Special Pokémon Gear!

Show your love of Pokémon with a line of cool themed collectibles that will be unveiled and launched throughout the year.